ARMANI-FUNCTIONS-DAY2

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CAMERA FUNCTION: ACTIVITY TRACKER
EXT. PARK, UNDER A TREE (DAY) + DANCER
Talent: Maeva
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WIDE: Maeva is dancing alone in Victoria Park. We see her beautiful coreography. After dancing she checks her Armani Exchange watch, to see what time it is. Then she opens an app on her phone. She sees the activity tracker info and smiles.

MED: Docu style Hand held camera is following Maeva’s dance and the same action. We also see the phone display here in the end of the take.

CLOSE: We see very clear close ups of her watch and the phone display, the app shows clearly: steps, miles, calories.

CLOSE: We see the same action this time from another angle: we shoot only Maeva’s face expessions. After she sees the activity tracker info, and realizes all the dancing and training she has done, she looks happy and self confident.
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CAMERA FUNCTION: TAKE A SELFIE
EXT. PARK, BY THE LAKE (SUNRISE) + GROUP OF FRIENDS
Talent: Benji, Maeva, Leila, Adrian and Benny
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WIDE: A laughing group of friends is sitting on the grass by the lake in Victoria Park. One of them, Benji, takes his phone and puts it on the ground next to an Armani rucksack. The friends gather together, 3 meters from the phone. Benji presses the button on his Armani Exchange watch. Phone camera flashes and the phone takes a photo of them. Everybody laughs.

MED: We see the same action, shot with a tighter zoom lens, with a documentary hand held style. We see close up’s of the Armani Watch and the brandless phone flash here.

CLOSE: We see an extreme close up of the watch, Benji’s hand presses the button.
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